"When they say it's free, they mean it."
Pros: You will get a bunch of tools for your business but what I really like about semilimes is that when they say "free", they don't trick you. You get all the tools they mention for free and for unlimited users (at least at the time when I signed up). They will not limit your apps nor any features, pushing you to go with a paid plan. Thanks for your honesty!
Cons: Like many reviews say, there really needs to be more documentation on what you can do and what you can't do with semilimes. I feel that I am self-discovering the software and it would really help if I could access some how-tos and tutorials that would enable me to speed up the process.