Oh, the Corporate Blunders Are Frightful … BUT, Is There Such a Thing as ‘Bad Press?’ - Here are five of 2018’s biggest corporate blunders.

We’ve mentioned it before and we’ll say it again: P.T. Barnum is often associated with the saying, “There’s no such thing as bad publicity.” It’s an adage that continues to ring true today, confound, and find marketing minds clinging to it in hopes of generating more free press for their brand.

 

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Kodak’s Identity Crisis and Why their Return to Prominence is Still a Long Way to Go

Kodak, the camera behemoth of the 90s, is attempting to reinvent itself after nearly fading into obsolescence. It is now heading into a different direction, from providing hardware and technologies into the print industry, to some form of a retro brand that targets niche markets

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The importance of having many Twitter followers for your business

Social media presence is one of the most important factors that could elevate your business. It can help you extend your reach, which is really helpful if you’re just starting up or you have limited marketing funds. There are many platforms that you can explore, and it’s all up to you to decide where you should focus your efforts and budget on.

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Why Do So Many People ‘Bleed’ on Black Friday (and What You Can Do to Avoid the Wreckage of This Greed-Infected Season)

5 months.

Think about that number for a moment. 5 months.

That’s how long it will take most consumers to pay off the charges they ring up during the “holiday season.”

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Is Netflix Digging Its Own Grave by Burying Itself in Debt?

Netflix is once again borrowing money to keep its content library updated. This time, the streaming giant is borrowing $2 billion from debt markets, in the form of senior unsecured notes.

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Marketing at ‘All Costs’: How Far Is TOO Far to Promote Your Business?

P.T. Barnum is often credited for the line, “There’s no such thing as bad press.” Whether he actually said those words are up for debate, but given his penchant for grabbing media attention wherever and however he could, it’s a reasonable assumption this quote was from him.

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What can we learn from Google’s expensive social media experiment?

Google recently announced that they are shutting down Google+, once touted as their “Facebook-killer” social network. It was a long, painful battle for social media relevance, lagging behind Facebook, Twitter, and all the other social networking platforms in terms of user base and activity.

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Facebook’s Singular Focus Could Indicate Trouble Brewing on the Horizon for the Social Media Mega-Giant

Take a look around. What do you see? Let’s focus on the biggest companies in the world for now (not your desk or chair or office mates). There’s Google, BMW, Lego Group, Canon, Walmart, Apple and Microsoft, and McDonald’s, just to name a few. These mega-corporations are so massive it’s hard to even imagine them filing for bankruptcy and no longer being around, right?

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The 9-to-5 Grind Is OVER! Why Even Top Companies Are Seeing a Dramatic Shift to Flexible Working

It’s time to celebrate! Crack open the champagne, plan the party, invite your guests; no longer will we be ensnared by the 9-to-5 working schedule.

But how does that statement hold up when millions of people are still slugging it out in rush hour traffic, spending an hour or two (sometimes even more) each way into and from work five days a week?

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Italy’s Espresso is too Strong for Starbucks

Italy, the country where espresso came from, is not really big on fancy, sweetened, or iced coffee. So, what pushed the coffee chain giant to the edge and open up a store in an obviously unwelcoming environment?

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